Privacy Policy

Effective Date: [March 7, 2026]

This Privacy Policy explains how this website (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit this website and submit your information through our lead form (the “Site”). By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

1) Scope

The Site is intended for U.S. residents interested in home improvement offers and related services. This Privacy Policy applies to information we collect through the Site and related communications (e.g., phone calls, text messages, emails) connected to your form submission.

2) Information We Collect

A. Information You Provide

When you submit the form or otherwise contact us, we may collect information such as:

  • Contact information (e.g., name, phone number, email address)
  • Location information (e.g., ZIP code, city/state)
  • Property-related information you provide (e.g., homeowner status, project details, timeline)
  • Any additional information you include in free-text fields

B. Information Collected Automatically

When you visit the Site, we (and our service providers) may automatically collect:

  • Device and browser data (e.g., IP address, device identifiers, browser type)
  • Usage data (e.g., pages viewed, time spent, clicks, referring/exit pages)
  • Approximate location (derived from IP address)

C. Cookies & Similar Technologies

We may use cookies, pixels, tags, SDKs, and similar technologies to operate the Site, understand performance, prevent fraud, and measure advertising effectiveness.

3) How We Use Information

We may use the information we collect to:

  • Respond to your request and contact you about the offer you expressed interest in
  • Match you with home improvement providers or call center agents
  • Provide customer support and communicate with you
  • Improve and maintain the Site, including analytics and troubleshooting
  • Measure and optimize advertising campaigns (e.g., conversion tracking)
  • Detect, prevent, and address fraud, abuse, or security issues
  • Comply with legal obligations and enforce our terms

4) How We Share Information

We may share your information in the following circumstances:

A. With Service Providers

We may share information with vendors who perform services on our behalf (e.g., hosting, analytics, CRM systems, call/text/email platforms).

B. With Third-Party Home Improvement Partners

If you submit your information, we may share it with affiliated companies and independent third-party partners (such as home improvement contractors and contact center agents) so they can contact you about the offer and/or related home improvement products and services. These partners may use your information in accordance with their own privacy practices.

C. Advertising & Measurement Partners

We may share or receive information from advertising and measurement partners (including social media platforms) to measure campaign performance, attribute conversions, and deliver relevant ads. This may include use of pixels or conversion APIs where enabled.

D. Legal, Safety, and Business Transfers

  • Legal compliance: We may disclose information if required by law, subpoena, or similar legal process.
  • Protection: We may disclose information to protect rights, safety, and security of users, our business, or others.
  • Business transfers: We may transfer information in connection with a merger, acquisition, financing, reorganization, or sale of assets.

5) Your Choices

A. Marketing Communications

  • Texts: Reply STOP to opt out of SMS messages. Message and data rates may apply.
  • Calls: You may request to be placed on our internal do-not-call list during any call.
  • Email: Use the unsubscribe link in promotional emails (if provided).

B. Cookies & Targeted Advertising

You can control cookies through your browser settings. If you disable cookies, some Site features may not function properly. Depending on your state of residence, you may have additional rights regarding targeted advertising (see Section 8).

6) Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.

7) Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect information. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8) State Privacy Rights (U.S.)

Note: This section is written to be broadly compatible with U.S. state privacy laws (e.g., CA/CPRA, VA, CO, CT, UT) but may require tailoring based on your operations (e.g., whether you “sell” or “share” personal information as defined by certain laws).

A. Categories of Information (Summary)

In the last 12 months, we may have collected the categories described in Section 2, and disclosed them for the business purposes described in Sections 3–4.

B. Your Rights

Depending on where you live, you may have the right to:

  • Request access to and a copy of certain personal information we hold about you
  • Request deletion of certain personal information
  • Request correction of inaccurate personal information
  • Opt out of certain processing, including targeted advertising and certain data sharing
  • Not be discriminated against for exercising your privacy rights

C. How to Exercise Your Rights

To submit a request, contact us using the information in Section 11. We will verify your request as required by law. Authorized agents may submit requests where permitted, subject to verification.

D. “Do Not Sell or Share” / Opt-Out (If Applicable)

Some state laws define “sale” or “share” broadly to include certain types of advertising-related disclosures. If applicable, you may opt out by contacting us (Section 11) and/or using any on-site opt-out mechanisms we provide (e.g., a “Do Not Sell or Share My Personal Information” link).

9) Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will take appropriate steps.

10) Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those third parties. Please review their privacy policies.

11) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Effective Date” above indicates when it was last revised. Your continued use of the Site after the updated Privacy Policy becomes effective means you accept the changes.


Important: This template is provided for general informational purposes and may need customization for your specific lead flow (e.g., which partners receive leads, whether you use session replay, whether you use conversion APIs, and whether you must provide specific state-law disclosures). Consider having counsel review for compliance with applicable laws and platform policies.

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